IT Dominates The Box Office Again
Following a record-breaking opening weekend, It held onto the top spot in the US with an estimated $60 million and has amassed almost $220 million after just ten days in cinemas. Its deadlights also transfixed the rest of the world with more than $150 million grossed internationally. It should float over the $400 million mark in worldwide takings by the end of the week.
Although September is shaping up to be a blockbuster month, it wasn't all good news at the US box office this weekend. American Assassin came in second place with a modest $14.8 million, but the real shocker was Darren Aronofsky's mother! The Jennifer Lawrence led psychological horror mustered just $7.5 million for the weekend and received a rare "F" CinemaScore from opening day audiences. I won't spoil the film for those who haven't seen it, but all I'll say is Aronofsky's film is the cinematic equivalent of Marmite.
Back in July, Paramount Pictures made the baffling decision to move up the release date for the mother! from its planned October launch to September. Considering the lengthy hype that had been surrounding Warner Bros' It, Paramount must have known they were potentially making a risky gamble as the original October date didn't have a wealth of competition. The disastrous debut officially ranks as the lowest opening weekend for a Jennifer Lawrence led movie. That being the case, Aronofsky's Black Swan opened to a wide release of $8.7 million back in 2010 and went on to gross $102 million in the US alone. Only time will tell if mother! can yield a profit for Paramount but as a consolation prize, it's easily the most controversial film of the year.